Kellogg's Cereal City USATM
2005 Summer Block Party
Tony the Tiger®
This page presents some construction images and additional information about the process of creating Tony the Tiger®.
Prelimary Design Work |
Artwork courtesy of KCCUSA |
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Original Art
Many hours of planning were invested before the first Lego brick was laid. Estimates were made for the number of elements, colors, and types that would be needed to build a six foot tall model. The elements were sourced by MTW using Bricklink. Kellogg's supplied some artwork and small toy models of Tony. The team studied these items and a general pose was agreed upon that would give Tony a dynamic quality while not undermining the model's strength and stability.
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Design Study
A 1/3 scale representation model of Tony was built with Lego. This miniature model was used as a guide in constructing the full sized version. This allowed the team to quickly investigate and iterate various stances and proportions. Construction of the full sized model by a small dedicated team of individuals took two months. |
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Mini-Tony |
Armature & Base Design |
Steel Armature Design |
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Armature
Since the Tony the Tiger sculpture would be exposed to KCC visitors, a steel armature endoskeleton and base was designed and fabricated. The steel armature supports the model and the base resists tipping.
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Base
The base was fabricated from wood, covered with automotive "speakerbox" carpet. Casters on the underside of the base allow the model to be moved, and a weight tray allowed insertion of additional weight for stability. |
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Underside of Tony's base |

Week 1: Chris Leach checks the fit of the mid torso to the
leg template
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Week 2: Mini-Tony guides the proportions of the full sized
construction
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Week 3: Start of the head
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Week 4: Dave Laswell shows off Tony's arm
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Week 5: Jim Garrett hammers away on a section of Tony's upper torso. Fitting large sections together sometimes requires the use of a rubber mallet (or worse).
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Week 6: Nearing completion and ready for the steel armatures
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Week 7: Steel armatures installed. The raised arm is finished. The tail remains to be designed.
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Week 8: Ready for Delivery! After final gluing and ballasting of the base.
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 Tony® in context at KCCUSA |
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 Installed! whew! |